Animal Charity Evaluators (ACE) is dedicated to finding and promoting the most effective ways to help animals. Through evidence-based research, they assist generous donors, compassionate volunteers, and dedicated advocates in making informed decisions on how to help as many animals as possible.
To achieve its mission, ACE pursues three main programs:
Research and Evaluation: Annually, ACE evaluates international animal charities in order to determine their effectiveness at reducing animal suffering. Their comprehensive evaluation process provides an in-depth look at each charity’s programs, track record, strategy, leadership, and culture in order to recommend them as either Top Charities or Standout Charities. Outside of the annual charity evaluation activities, they maintain a robust research program devoted to resolving uncertainties relevant to their work and to the animal advocacy movement as a whole.
Education and Outreach: Through online and offline efforts, ACE educates people on how they can help the greatest number of animals. They produce informational videos aimed at explaining the concepts of effective animal advocacy to a broad audience. Their annual Guide to Effective Giving educates donors and advocates about where to invest their resources in order to help the most animals. ACE's internationally-based team speaks at conferences around the globe to share their work and reach more people interested in reducing animal suffering. They also support those working in the animal advocacy movement by publishing guidance, interviewing leaders and experts, and sharing advice on successful nonprofit practices and operations in order to increase effectiveness.
Fundraising and Grant-making: Since 2014, ACE has influenced more than $37 million USD in donations within the animal advocacy movement. They offer convenient giving opportunities, such as our Recommended Charity Fund and Movement Grants, for donors to support effective charities and promising projects working around the globe to reduce animal suffering. ACE is also committed to supporting quality research by awarding research grants through our Animal Advocacy Research Fund.