Family Empowerment Media (FEM)


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Family Empowerment Media (FEM) enables couples to make informed family planning decisions through clear, compelling, and accurate communication. We launched in September 2020, with support from the Charity Entrepreneurship Incubation Program.

FEM’s mission is to eliminate maternal deaths and other health burdens from unintended pregnancies. We work with local partners in Nigeria to produce and broadcast radio programming that shifts knowledge, attitudes, and behavior around family planning. Our model is simple, evidence-backed, and transferable to many regions in Nigeria and other African countries.

FEM brings a distinct approach to enhance our impact. We use innovative methods to rapidly test the effect of our radio-based campaigns. We partner with values-aligned organizations in Nigeria so we can tap into local networks and build local capacity. And we focus entirely on radio-based campaigns, allowing us to become exceptional implementers of a cost-effective solution.