High Impact Athletes

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Athletes are influencers with individual audiences that can number in the tens of millions. There are 7 billion sports fans between football, cricket and tennis alone, and many athletes are followed and listened to on subjects broader than just their sport.

By recruiting athletes to HIA, educating them about the merits of giving effectively, and engaging them on the effective altruism journey, we can leverage their wealth and the athlete megaphone to spread the best charitable ideas to billions of new people.

With the strength of an athlete movement, we channel as much funding as possible to the most cost-effective and impactful charities in the world.